Develop and Design

Why does a powerful presentation include photos? Because a well chosen photo has more power than one (or ten) thousand words. Take a lesson from one of the best known American newspaper editors of the 20th century, Arthur Brisbane, (1864-1936) who has been noted as saying “Use a picture. It’s worth a thousand words.” Brisbane may have been trying to save space on the newsprint page, but it is sometimes the same when designing a presentation. Often we are limited in the...

Q. When is simple not the answer?   A. When complexity is the message.   It’s not always about a simple graphic. Often I’m asked “how do I present complicated data?” My answer is usually “it depends” (classic consultant’s answer). You see…it’s not all about simple – if the message you want to get across is how complex and even overwhelming the information being presented actually is. Take this example. The image here is a representation of the digital marketing landscape...