Develop and Design

More than One Thousand Words – Pictures

Why does a powerful presentation include photos? Because a well chosen photo has more power than one (or ten) thousand words. Take a lesson from one of the best known American newspaper editors of the 20th century, Arthur Brisbane, (1864-1936) who has been noted as saying “Use a picture. It’s worth a thousand words.” Brisbane may have been trying to save space...

Continue reading...

A Case for Complex Visuals

Q. When is simple not the answer?   A. When complexity is the message.   It’s not always about a simple graphic. Often I’m asked “how do I present complicated data?” My answer is usually “it depends” (classic consultant’s answer). You see…it’s not all about simple – if the message you want to get across is how complex and even overwhelming...

Continue reading...

What’s Your Sign?

Can you summarize your presentation on one sign? It is often difficult to sum a long presentation into one statement. But if you can’t, then you didn’t start out with the end in mind, and your presentation is in danger of being cluttered, unclear, and uninspiring. Consider the exercise below in helping you develop your single message for any presentation. It...

Continue reading...