Develop and Design

How much ‘about you’ is too much?

There are two schools of thought when it comes to introduction segments in presentations. The first school proposes the presenter must earn the trust and credibility of the audience as to why they are the expert in the topic to follow. If you don’t earn their respect, the audience will stop listening. You’ve lost them at hello. The second school follows a philosophy...

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When you say ‘I’ll be brief’ – be brief

Understandably, not everything can be delivered in a brief message. But when you set the expectation by starting your email with “I’ll be brief” it’s best to deliver on that promise – so be brief! What’s not brief? a 700 word email a 5 minute call that turns into a 45 minute call a ‘pop-in’ by an office guest that turns...

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Pitching to investors? Stop thinking about yourself.

Want to stand head and shoulders above other presenters? Want the investors to remember you? Want to have impact? Then do one thing different from all others pitching ideas: Focus on the investors. The best way to turn your brilliant business plan into a winning presentation is to focus on your audience first, then on your message. Will it take extra...

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