Storytelling has become a focal point for business leaders. Not a new concept, but one we realize has power to influence and have impact. Maybe we’ve forgotten how a simple story can motivate our audience. Maybe, just maybe, we are making this more difficult than it needs to be.
Nothing agains Joseph Campbell’s concept of the monomyth and the Hero’s Journey. I’m a believer. But as everyday leaders do we really need to be concerned with the archetypes or can we just share something in a story format?
It does take preparation to consider how to tell a story, but you can simply share your experience and have incredible impact.
The elements of
authenticity, passion, a single message,
powerful visuals, and a call to action
are a part of the presentationYOU approach and part of a good story.
Consider the story of Debbie Sterling the founder and CEO of Goldibox. Her personal experience as a child as well as her dream of making a difference are blended together in one story.
One story that takes just 3 minutes to tell.
Her story will motivate employees, customers, suppliers, designers, engineers, professors, and girls everywhere for years to come.